Understanding media economics / Gillian Doyle.
By: Doyle, Gillian.Material type: TextEdition: Second edition.Description: xii, 216 pages : illustrations 26 cm.ISBN: 9781412930765 (hardcover); 1412930766 (hardcover); 9781412930772 (softcover); 1412930774 (softcover).Subject(s): Mass media -- Economic aspectsDDC classification: 338.47 DOY
|Item type||Current location||Call number||Status||Date due||Barcode|
|Books||Symbiosis School of Media & Communication, Bengaluru||338.47 DOY (Browse shelf)||Available||SSMCB-b-3962|
Previous ed.: 2002.
Includes bibliographical references (pages 192-212) and index.
1. Introduction -- 2. Convergence and Multi-platform -- 3. Corporate Growth and Concentration Strategies -- 4. Networks -- 5. Demand: Push to Pull -- 6. Economics of Content Supply -- 7. Copyright -- 8. Media and Advertising -- 9. Media Economics and Public Policy -- References -- Index.
"Understanding Media Economics provides a clear, precise introduction to the key economic concepts and issues affecting the media. The book: explains the fundamental concepts relevant to the study of media economics; considers the key industrial questions facing the media industries today; relates economic theory to business practice; covers a wide range of media activity - advertising, television, film, print media, and new media; and looks at the impact of economics on public policy. The Second Edition of Understanding Media Economics is has been fully updated, and offers a stimulating perspective on the contemporary media environment. This book remains an essential purchase for all students of the media and mass communication." -- Publisher website.
Other editions of this work
|Understanding media economics / by Doyle, Gillian.|