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Positioning the brand : an inside-out approach / Rik Riezebos and Jaap van der Grinten.
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TextPublication details: Abingdon, Oxon ; New York, NY : Routledge, 2011.Description: vi, 191 p. : ill. ; 23 cmISBN: - 9780415665193
- 9780415665193 (pbk. : alk. paper)
- 9780203802489 (ebook)
- 658.827 RIE 22
- HF5415.15 .R544 2011
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Symbiosis International University Central Library | 658.827 RIE (Browse shelf(Opens below)) | Available | SIU-B-49121 |
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| 658.827 RIC 17258 MOMENTUM | 658.827 RIC/VOL 17767 MOMENTUM | 658.827 RIE The 22 Immutable Laws of Branding | 658.827 RIE Positioning the brand : | 658.827 RIE The 22 Immutable laws of Branding | 658.827 RIE The Origin of Brands | 658.827 RIE 12836 22 IMMUTABLE LAWS OF BRANDING |
Includes bibliographical references (p. [177]-180) and index.
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