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Brand meaning / Mark Batey.
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TextPublication details: New York : Routledge, c2008.Description: xix, 257 p., [2] p. of plates : ill. (some col.) ; 24 cmISBN: - 9780805864557 (alk. paper)
- 0805864555 (alk. paper)
- 9780805864557
- 0805864547 (hbk.)
- 658.8/27 22
- HF5415.1255 .B39 2008
- 658.827 BAT
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Symbiosis International University Central Library | 658.827 BAT (Browse shelf(Opens below)) | Available | SIU-B-49098 |
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| 658.827 BAS Brand New Brand Thinking | 658.827 BAS/EAR 19274 BRAND NEW BRAND HUNKING | 658.827 BAT Discover your CEO brand : | 658.827 BAT Brand meaning / | 658.827 BED 19194 NEW BRAND WORLD | 658.827 BER How cool brands stay hot : | 658.827 BER How cool brands stay hot : |
Includes bibliographical references (p. 225-232) and indexes.
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