Creativity and advertising : affect, events and process / Andrew McStay.

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Material type: Text

TextDescription: vi, 173 pages ; 24 cmISBN:

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Symbiosis International University Central Library	659.1 MCS (Browse shelf(Opens below))	Available		SIU-B-49092

Previous	No cover image available	No cover image available	No cover image available		No cover image available	No cover image available	No cover image available	Next
Previous	659.1 MCD 34073 The Advertising Age: Encyclopedia of Advertising	659.1 MCD 34074 The Advertising Age: Encyclopedia of Advertising	659.1 MCF 34714 Advertising A Cultural Economy	659.1 MCS Creativity and advertising :	659.1 MEH Advertising and Sales Management	659.1 MEH Advertising, Marketing, and Sales Management	659.1 MEH Advertisement and Consumer	Next

Includes bibliographical references (p. [158]-169) and index.

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