The New Emerging Market Multinationals : four strategies for disrupting markets and building brands / Amitava Chattopadhyay and Rajeev Batra with Aysegul Ozsomer.

By:

Chattopadhyay, Amitava

Contributor(s):

Material type: Text

TextPublication details: New York, NY : McGraw-Hill, c2012.Description: xii, 335 p. ; 24 cmISBN:

9781259029226
0071782893 (alk. paper)

Subject(s):

DDC classification:

658.827 CHA 23

LOC classification:

HF5415.1255 .C478 2012

Contents:

Acknowledgments -- Introduction and overview -- Choosing consumer segments and expanding internationally -- Strategic competency building -- International expansion through acquisitions -- Brand-building strategies and road map -- Building brand awareness on limited budgets -- Building perceptions of high quality, leadership,and trust -- Global brand associations and architecture -- Managing a global or regional brand -- Key takeaways.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Symbiosis International University Central Library	658.827 CHA (Browse shelf(Opens below))	Available		SIU-B-49056

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Previous	658.827 CAS 6660 Case studies on branding to compete: Leading brands & their strategies	658.827 CHA Brand Valued	658.827 CHA Brand Valued	658.827 CHA The New Emerging Market Multinationals :	658.827 CHA/WOL Brand Rewired : Connecting Intellectual Property, Branding, and Creativity Strategy	658.827 CHE Understanding Brands	658.827 CHE Creating Powerful Brands	Next

Includes bibliographical references (p. 303-320) and index.

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