How Brands Become Icons : the principles of cultural branding

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Material type: Text

TextPublication details: Harvard Business School Press Boston 2004Description: xiii, 265 pISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis Centre for Management and Human Resource Development	Text Book	658.827 HOL (Browse shelf(Opens below))	Available		SCMHRD-B-23032
Books	Symbiosis Centre for Management and Human Resource Development	Text Book	658.827 HOL (Browse shelf(Opens below))	Available		SCMHRD-B-14908

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