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Brand Building Advertising: Concepts and Cases

Material type: Text

TextPublication details: Tata Mcgraw-Hill New Delhi 2003Description: 210ISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
CD ROMs	Symbiosis Centre for Management and Human Resource Development			Available		SCMHRD-CD-313
Books	Symbiosis Centre for Management and Human Resource Development	Text Book	658.827 659 PAR (Browse shelf(Opens below))	Available		SCMHRD-B-11380

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Previous	658.827 Marketing Management :	658.827 Marketing Management :	658.827 659 PAR Brand building advertising :	658.827 659 PAR Brand Building Advertising: Concepts and Cases	658.827 AAK Brand Portfolio Strategy	658.827 AAK Building Strong Brands	658.827 AAK Managing Brand Equity :	Next

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