Marketing Management : a strategic decision making approach
Material type: TextPublication details: Mcgrawhill International Boston 2002Description: xxi, 594 pISBN:- 9780071123075
- 658.8 BOY
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | Symbiosis Centre for Management and Human Resource Development | Text Book | 658.8 BOY (Browse shelf(Opens below)) | Available | SCMHRD-B-11358 |
Browsing Symbiosis Centre for Management and Human Resource Development shelves, Collection: Text Book Close shelf browser (Hides shelf browser)
658.8 BON Value Based Marketing for Bottom-Line Success : | 658.8 BOO Contemporary Marketing | 658.8 BOW/COO Strategic marketing channel management | 658.8 BOY Marketing Management : | 658.8 BOY/WAL Marketing management : a strategic approach with a global orientation | 658.8 BPP Business essentials advanced marketing and sales | 658.8 BPP Business essentials advanced marketing and sales |
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