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Advertising and The Mind of the Consumer: what works, what doesn't and why
Material type:
TextPublication details: Kogan Page London 2000Edition: 2nd edDescription: xiv, 326 pISBN: - 9780749429775
- 659.1 SUT
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Books
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Symbiosis Centre for Management and Human Resource Development | Text Book | 659.1 SUT (Browse shelf(Opens below)) | Not For Loan | SCMHRD-B-9505 | |
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Books
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Symbiosis International University Central Library | 659.1 SUT (Browse shelf(Opens below)) | Available | SIU-B-49514 |
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| 659.1 STO Brand Power | 659.1 SUL Guide to creating great ads | 659.1 SUR Advertising : | 659.1 SUT Advertising and The Mind of the Consumer: | 659.1 TEL Effective adverrtising : | 659.1 THR Winning direct response advertising | 659.1 TIW (Un) commonsense of advertising |
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