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Direct and interactive marketing
Material type:
TextPublication details: Oxford University Press Oxford 2001Description: 460 pISBN: - 9780198782537
- 658.84 SAR/WES
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Symbiosis Centre for Management and Human Resource Development | Text Book | 658.84 SAR/WES (Browse shelf(Opens below)) | Available | SCMHRD-B-8747 |
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| 658.84 REI Beyond 2000 : the future of direct marketing | 658.84 ROB Internet Direct Mail : | 658.84 ROB Internet marketing : integrating online and offline strategies | 658.84 SAR/WES Direct and interactive marketing | 658.84 SHA Next step in database marketing | 658.84 SIE/MAL Virtual selling : going beyond the automated sales force to achieve total sales quality | 658.84 STE Electronic.marketing@internet : marketing on the internet |
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