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Ice to the eskimos : how to market a product nobody wants
Material type:
TextPublication details: Harper and collins New York 1997Description: 275 pISBN: - 9780887308512
- 658.8 SPO
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Books
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Symbiosis Centre for Management and Human Resource Development | Text Book | 658.8 SPO (Browse shelf(Opens below)) | Available | SCMHRD-B-5668 |
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| 658.8 SMI/CHA E marketing excellence : the heart of ebusiness | 658.8 SMI/KOL Pharmaceutical marketing : principles environment and practice | 658.8 SPI Business bullshit : | 658.8 SPO Ice to the eskimos : how to market a product nobody wants | 658.8 SRI Case studies in marketing : the Indian context | 658.8 SRI Case studies in marketing : the Indian context | 658.8 STA Marketing strategy: |
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