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Marketing of services : a total approach to achieving competitve advantage
Material type:
TextPublication details: MCgraw hill London 1997Description: 254 pISBN: - 9780077090845
- 658.833 IRO
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Symbiosis Centre for Management and Human Resource Development | Text Book | 658.833 IRO (Browse shelf(Opens below)) | Available | SCMHRD-B-5530 |
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| 658.833 846 FOR Marketing professional services : practical approaches to practice development | 658.833 847 BHA Tourism management and marketing : the business of travel agency operations | 658.833 847 LUM Tourism marketing | 658.833 IRO Marketing of services : a total approach to achieving competitve advantage | 658.833 JHA Tourism marketing | 658.833 LIN/SEY Brand Child | 658.833 WIL Professional Services Marketing Audit : |
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