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Building brand identity : a strategy for success in a hostile marketplace
Material type:
TextPublication details: John Wiley & Sons New York 1995Description: 354 pISBN: - 047104220X
- 659.1 UPS
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Symbiosis Centre for Management and Human Resource Development | Text Book | 659.1 UPS (Browse shelf(Opens below)) | Available | SCMHRD-B-2819 |
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| 659.1 TWI Twenty ads that shook the world | 659.1 TYA/KUM Advertising management | 659.1 TYA/KUM Advertising management | 659.1 UPS Building brand identity : | 659.1 WAS Thats our new ad campaign | 659.1 WEL/BUR Advertising : | 659.1 WIN Warp Speed Branding : The Impact of Technology on marketing |
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