REVERSE INNOVATION:CREATE FAR FROM HOME,WIN EVERYWHERE

By: Material type: TextTextLanguage: English Publication details: HBR NEW DELHI 2012Description: xv,229ISBN:
  • 9.78142E+12
Subject(s): DDC classification:
  • 658.4063 GOV/TRI
Summary: Reverse Innovation is the new business idea everyone is talking about. Why? Because it presents the blueprint for scaling growth in emerging markets, and importing low-cost and high impact innovations to mature ones.Reverse Innovation will open your eyes
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Reverse Innovation is the new business idea everyone is talking about. Why? Because it presents the blueprint for scaling growth in emerging markets, and importing low-cost and high impact innovations to mature ones.Reverse Innovation will open your eyes

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