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THE CUSTOMER CENTERED ENTERPRISE:HOW IBM AND OTHE WORLD CLASS COMPANIES ACHIEVE EXTRAORDINARY RESULTS BY PUTTING CUSTOMERS FIRST

By: THOMPSON,HARVEY.
Material type: TextTextPublisher: NEW DELHI TMH 2003Description: xv,245.ISBN: 70531226.Subject(s): MANAGEMENT,MARKETING,CUSTOMER,ORGANIZATION,MARKETING STRATEGY,IBM,WORLD CLASS COMPANIESDDC classification: 658.812 THO Summary: The Customer-Centered Enterprise is the only in-depth exploration of IBM's battle-tested Customer Value Management (CVM)--the revolutionary program that makes the customer's viewpoint paramount in every corporate process and management decision. In toda
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Item type Current location Call number Status Date due Barcode
Books Books Symbiosis Centre for Management and Human Resource Development
658.812 THO (Browse shelf) Available SCMHRD-B-11213
Books Books Symbiosis Institute of Computer Studies and Research
658.812 THO (Browse shelf) Available SICSR-B-17442

MARKETING MANAGEMENT

The Customer-Centered Enterprise is the only in-depth exploration of IBM's battle-tested Customer Value Management (CVM)--the revolutionary program that makes the customer's viewpoint paramount in every corporate process and management decision. In toda

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