THE CUSTOMER CENTERED ENTERPRISE:HOW IBM AND OTHE WORLD CLASS COMPANIES ACHIEVE EXTRAORDINARY RESULTS BY PUTTING CUSTOMERS FIRST
By: THOMPSON,HARVEY.
Material type:
TextPublisher: NEW DELHI TMH 2003Description: xv,245.ISBN: 70531226.Subject(s): MANAGEMENT,MARKETING,CUSTOMER,ORGANIZATION,MARKETING STRATEGY,IBM,WORLD CLASS COMPANIESDDC classification: 658.812 THO Summary: The Customer-Centered Enterprise is the only in-depth exploration of IBM's battle-tested Customer Value Management (CVM)--the revolutionary program that makes the customer's viewpoint paramount in every corporate process and management decision. In toda
| Item type | Current location | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|
Books
|
Symbiosis Centre for Management and Human Resource Development | 658.812 THO (Browse shelf) | Available | SCMHRD-B-11213 | |
|
Books
|
Symbiosis Institute of Computer Studies and Research | 658.812 THO (Browse shelf) | Available | SICSR-B-17442 |
MARKETING MANAGEMENT
The Customer-Centered Enterprise is the only in-depth exploration of IBM's battle-tested Customer Value Management (CVM)--the revolutionary program that makes the customer's viewpoint paramount in every corporate process and management decision. In toda
There are no comments for this item.