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MARKETING MANAGEMENT:TEXT AND CASES IN (INDIAN CONTEXT)

By:

KARUNAKARAN,K

Material type: Text

TextLanguage: English Publication details: HIMALAYA PUBLISHING HOUSE MUMBAI 2008Edition: 2ndDescription: 427ISBN:

9.78935E+12

Subject(s):

MANAGEMENT,MARKETING,CUSTOMER,CRM,INSURANCE MARKETING ,RETAIL MANAGEMENT

DDC classification:

658.8 KAR

Summary: The opening up of the Indian economy through liberalisation and globalisation has forced Marketing Management to adapt to the new competitive market scenario. This presents the marketing theories and practices in this context. Covers all the relevant top

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Symbiosis Institute of Computer Studies and Research Book Cart	658.8 KAR (Browse shelf(Opens below))	Available	SICSR-B-16610
Books	Symbiosis Institute of Computer Studies and Research Book Cart	658.8 KAR (Browse shelf(Opens below))	Available	SICSR-B-16611
Books	Symbiosis Institute of Computer Studies and Research Book Cart	658.8 KAR (Browse shelf(Opens below))	Available	SICSR-B-16612
Books	Symbiosis Institute of Computer Studies and Research Book Cart	658.8 KAR (Browse shelf(Opens below))	Available	SICSR-B-16613
Books	Symbiosis Institute of Computer Studies and Research Book Cart	658.8 KAR (Browse shelf(Opens below))	Available	SICSR-B-16577
Books	Symbiosis Institute of Computer Studies and Research Book Cart	658.8 KAR (Browse shelf(Opens below))	Available	SICSR-B-16578
Books	Symbiosis Institute of Computer Studies and Research Book Cart	658.8 KAR (Browse shelf(Opens below))	Available	SICSR-B-16579
Books	Symbiosis Institute of Computer Studies and Research Book Cart	658.8 KAR (Browse shelf(Opens below))	Available	SICSR-B-16580
Books	Symbiosis Institute of Computer Studies and Research Book Cart	658.8 KAR (Browse shelf(Opens below))	Available	SICSR-B-16581
Books	Symbiosis Institute of Computer Studies and Research Book Cart	658.8 KAR (Browse shelf(Opens below))	Available	SICSR-B-16418
Books	Symbiosis Institute of Computer Studies and Research Book Cart	658.8 KAR (Browse shelf(Opens below))	Available	SICSR-B-16420
Books	Symbiosis Institute of Computer Studies and Research Book Cart	658.8 KAR (Browse shelf(Opens below))	Available	SICSR-B-16421
Books	Symbiosis Institute of Computer Studies and Research Book Cart	658.8 KAR (Browse shelf(Opens below))	Available	SICSR-B-16423
Books	Symbiosis Institute of Computer Studies and Research Book Cart	658.8 KAR (Browse shelf(Opens below))	Available	SICSR-B-16424
Books	Symbiosis Institute of Computer Studies and Research	658.8 KAR (Browse shelf(Opens below))	Available	SICSR-B-16425
Books	Symbiosis Institute of Computer Studies and Research Book Cart	658.8 KAR (Browse shelf(Opens below))	Available	SICSR-B-16426
Books	Symbiosis Institute of Computer Studies and Research	658.8 KAR (Browse shelf(Opens below))	Available	SICSR-B-16427

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MARKETING MANAGEMENT

The opening up of the Indian economy through liberalisation and globalisation has forced Marketing Management to adapt to the new competitive market scenario. This presents the marketing theories and practices in this context. Covers all the relevant top

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