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THE DESIGN OF BUSINESSWHY DESIGN THINKING IS THE NEXT COMPETITIVE ADVANTAGE

By:

MARTIN,ROGER

Material type: Text

TextLanguage: English Publication details: HARVARD BUSINESS PRESS BOSTON(USA) 2009Description: xiii,190ISBN:

9.78142E+12

Subject(s):

MANAGEMENT,CREATIVE ABILITY IN BUSINESS,LATERAL THINKING,CREATIVE THINKING,KNOWLEDGE MANAGEMENT

DDC classification:

658.4063 MAR

Summary: Present situation sees that many companies make genuine efforts to be innovative-they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results. In The Design of Business, Roger Martin offers a compelling

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of Computer Studies and Research	658.4063 MAR (Browse shelf(Opens below))	Available		SICSR-B-15844

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MANAGEMENT

Present situation sees that many companies make genuine efforts to be innovative-they spend on R&D, bring in creative designers, hire innovation consultants. But they get disappointing results. In The Design of Business, Roger Martin offers a compelling

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