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BUSINESS MARKET MANAGEMENT:UNDERSTANDING,CREATING AND DELIVERING VALUE

By: Material type: TextTextLanguage: English Publication details: DORLING KINDERSLEY(INDIA)Pvt.Ltd. NEW DELHI 2008Edition: 2ndDescription: 480ISBN:
  • 8131708063
Subject(s): DDC classification:
  • 658.8 AND/NAR
Summary: This edition presents detailed discussion of customer value management as a progressive,practical approach to deliver superior value to targeted market segments and customer firms and get an equitable return on the value delivered.Book has supported thr
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Symbiosis Institute of Computer Studies and Research Reference Reference 658.8 AND/NAR (Browse shelf(Opens below)) Available SICSR-B-15709
Books Books Symbiosis Institute of Computer Studies and Research 658.8 AND/NAR (Browse shelf(Opens below)) Available SICSR-B-15710
Books Books Symbiosis Institute of Computer Studies and Research 658.8 AND/NAR (Browse shelf(Opens below)) Available SICSR-B-15711

MARKETING MANAGEMENT

This edition presents detailed discussion of customer value management as a progressive,practical approach to deliver superior value to targeted market segments and customer firms and get an equitable return on the value delivered.Book has supported thr

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