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MARKETING MANAGEMENT:TEXT AND CASES IN INDIAN CONTEXT

By:

KARUNAKARAN,K

Material type: Text

TextLanguage: English Publication details: HIMALAYA PUBLISHING HOUSE MUMBAI 2008Edition: 2ndDescription: 427Subject(s):

MARKETING MANAGEMENT,GLOBAL MARKETING,RURAL MARKETING,RETAIL MANAGEMENT,E-MARKETING,CONSUMER BEHAVIOUR,SERVICES MARKETING

DDC classification:

658.8 KAR

Summary: THIS BOOK ADDRESSES MARKETING MANAGEMENT THEORIES & CONCEPTS IN REAL LIFE SITUATION.MANY EXAMPLES PICKED OUT FROM THE CURRENT INDIAN MARKETING SCENARIO ARE INCLUDED,BOOK INCLUDES ALL THE CONCEPTS & PROVIDES SUTIABLEEXAMPLES FROM THE INDIAN MARKET CONTEXT.

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Holdings
Item type	Current library	Call number	Status	Barcode
Books	Symbiosis Institute of Computer Studies and Research	658.8 KAR (Browse shelf(Opens below))	Available	SICSR-B-15413
Books	Symbiosis Institute of Computer Studies and Research	658.8 KAR (Browse shelf(Opens below))	Available	SICSR-B-15414
Books	Symbiosis Institute of Computer Studies and Research Book Cart	658.8 KAR (Browse shelf(Opens below))	Available	SICSR-B-15415
Books	Symbiosis Institute of Computer Studies and Research Book Cart	658.8 KAR (Browse shelf(Opens below))	Available	SICSR-B-15416
Books	Symbiosis Institute of Computer Studies and Research Book Cart	658.8 KAR (Browse shelf(Opens below))	Available	SICSR-B-15417
Books	Symbiosis Institute of Computer Studies and Research	658.8 KAR (Browse shelf(Opens below))	Available	SICSR-B-15418
Books	Symbiosis Institute of Computer Studies and Research Book Cart	658.8 KAR (Browse shelf(Opens below))	Available	SICSR-B-15419
Books	Symbiosis Institute of Computer Studies and Research Book Cart	658.8 KAR (Browse shelf(Opens below))	Available	SICSR-B-15420
Books	Symbiosis Institute of Computer Studies and Research	658.8 KAR (Browse shelf(Opens below))	Available	SICSR-B-15422
Books	Symbiosis Institute of Computer Studies and Research	658.8 KAR (Browse shelf(Opens below))	Available	SICSR-B-15423
Books	Symbiosis Institute of Computer Studies and Research	658.8 KAR (Browse shelf(Opens below))	Available	SICSR-B-15424
Books	Symbiosis Institute of Computer Studies and Research	658.8 KAR (Browse shelf(Opens below))	Available	SICSR-B-15425
Books	Symbiosis Institute of Computer Studies and Research	658.8 KAR (Browse shelf(Opens below))	Available	SICSR-B-15426
Books	Symbiosis Institute of Computer Studies and Research Book Cart	658.8 KAR (Browse shelf(Opens below))	Available	SICSR-B-15427

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MARKETING MANAGEMENT

THIS BOOK ADDRESSES MARKETING MANAGEMENT THEORIES & CONCEPTS IN REAL LIFE SITUATION.MANY EXAMPLES PICKED OUT FROM THE CURRENT INDIAN MARKETING SCENARIO ARE INCLUDED,BOOK INCLUDES ALL THE CONCEPTS & PROVIDES SUTIABLEEXAMPLES FROM THE INDIAN MARKET CONTEXT.

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