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Marketing in the 21st century / Bruce D. Keillor, general editor. New World Marketing

Contributor(s): Material type: TextTextSeries: Praeger perspectivesPublication details: Westport, Conn. : Praeger, c2007.Description: ix, 250 p. : 1st v. : ill. ; 25 cmISBN:
  • 9780275992750 (set : alk. paper)
  • 0275992756 (set : alk. paper)
  • 9780275992767 (vol 1 : alk. paper)
  • 0275992764 (vol 1 : alk. paper)
Other title:
  • Marketing in the twenty-first century
Subject(s): DDC classification:
  • 658.8 22 39365
LOC classification:
  • HF5415 .M2194 2007
Online resources:
Contents:
v. 1. New world marketing / Timothy J. Wilkinson and Andrew R. Thomas, volume editors -- v. 2. Interactive and multi-channel marketing / William J. Hauser and Dale M. Lewison, volume editors -- v. 3. Company and customer relations / Linda M. Orr and Jon M. Hawes, volume editors -- v. 4. Integrated marketing communication / Deborah L. Owens and Douglas R. Hausknecht, volume editors.
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Holdings
Item type Current library Collection Call number Status Date due Barcode
Books Books Symbiosis International University Central Library Reference 658.8/MAR 39365 (Browse shelf(Opens below)) Not For Loan siu-b-39365
Books Books Symbiosis International University Central Library Reference 658.8/MAR 39366 (Browse shelf(Opens below)) Not For Loan siu-b-39366
Books Books Symbiosis International University Central Library Reference 658.8/MAR 39367 (Browse shelf(Opens below)) Not For Loan siu-b-39367
Books Books Symbiosis International University Central Library Reference 658.8/MAR 39368 (Browse shelf(Opens below)) Not For Loan siu-b-39368

Includes bibliographical references and indexes.

v. 1. New world marketing / Timothy J. Wilkinson and Andrew R. Thomas, volume editors -- v. 2. Interactive and multi-channel marketing / William J. Hauser and Dale M. Lewison, volume editors -- v. 3. Company and customer relations / Linda M. Orr and Jon M. Hawes, volume editors -- v. 4. Integrated marketing communication / Deborah L. Owens and Douglas R. Hausknecht, volume editors.

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