Marketing in the 21st century / Bruce D. Keillor, general editor. New World Marketing
Material type: TextSeries: Praeger perspectivesPublication details: Westport, Conn. : Praeger, c2007.Description: ix, 250 p. : 1st v. : ill. ; 25 cmISBN:- 9780275992750 (set : alk. paper)
- 0275992756 (set : alk. paper)
- 9780275992767 (vol 1 : alk. paper)
- 0275992764 (vol 1 : alk. paper)
- Marketing in the twenty-first century
- 658.8 22 39365
- HF5415 .M2194 2007
Item type | Current library | Collection | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|---|
Books | Symbiosis International University Central Library | Reference | 658.8/MAR 39365 (Browse shelf(Opens below)) | Not For Loan | siu-b-39365 | |
Books | Symbiosis International University Central Library | Reference | 658.8/MAR 39366 (Browse shelf(Opens below)) | Not For Loan | siu-b-39366 | |
Books | Symbiosis International University Central Library | Reference | 658.8/MAR 39367 (Browse shelf(Opens below)) | Not For Loan | siu-b-39367 | |
Books | Symbiosis International University Central Library | Reference | 658.8/MAR 39368 (Browse shelf(Opens below)) | Not For Loan | siu-b-39368 |
Includes bibliographical references and indexes.
v. 1. New world marketing / Timothy J. Wilkinson and Andrew R. Thomas, volume editors -- v. 2. Interactive and multi-channel marketing / William J. Hauser and Dale M. Lewison, volume editors -- v. 3. Company and customer relations / Linda M. Orr and Jon M. Hawes, volume editors -- v. 4. Integrated marketing communication / Deborah L. Owens and Douglas R. Hausknecht, volume editors.
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