MARKETING STRATEGY
Material type: TextPublication details: TATA MC GRAWHILL Delhi 2000Description: 1 TO 393Subject(s): DDC classification:- 658.802 WAL/BOY
Item type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Books | Symbiosis Institute of Management Studies SIMS-R2.1 | 658.802 / WAL/BOY (Browse shelf(Opens below)) | Available | SIMS-B-022666 |
the book examines in detail how marketing interacts with other levels of strategy & with other functional departments within an organizationSpecifically it includes an examination of relationships between corporate,business-level,&marketing strategies,re
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