MARKETING STRATEGY

By: Material type: TextTextPublication details: TATA MC GRAWHILL Delhi 2000Description: 1 TO 393Subject(s): DDC classification:
  • 658.802 WAL/BOY
Summary: the book examines in detail how marketing interacts with other levels of strategy & with other functional departments within an organizationSpecifically it includes an examination of relationships between corporate,business-level,&marketing strategies,re
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Holdings
Item type Current library Call number Status Date due Barcode
Books Books Symbiosis Institute of Management Studies SIMS-R2.1 658.802 / WAL/BOY (Browse shelf(Opens below)) Available SIMS-B-022666

the book examines in detail how marketing interacts with other levels of strategy & with other functional departments within an organizationSpecifically it includes an examination of relationships between corporate,business-level,&marketing strategies,re

English

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