Business analytics for managers: taking business intelligence beyond reporting

By:

Laursen, Gert H. N

Contributor(s):

Thorlund, Jesper

Material type: Text

TextPublication details: Wiley India New Delhi 2010Description: xxi, 248 pages: illustrations; 24 cmISBN:

9788126544127

Subject(s):

DDC classification:

658.4033 LAU

Summary: "Many companies are unsure exactly what business analytics is and how it can be used to improve their performance. Much of the material currently in the marketplace is technical in nature. This book's focus is not on the technical aspects of business analytics but takes a business holistic approach. It provides an explanation of what business analytics is and how it should be important to people in sales, marketing, management, finance, HR, production as well as analysis and controlling. This book provides a business analytics model that focuses on the interaction of IT technology, strategy, business processes, and a broad spectrum of human competencies, organizational circumstances, and cooperation across the organization."

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	Symbiosis Institute of Business Management - Hyderabad General	Text Book	658.4033 LAU (Browse shelf(Opens below))	Available	SIBMH-B-3580
Books	Symbiosis Institute of Business Management - Hyderabad General	Text Book	658.4033 LAU (Browse shelf(Opens below))	Available	SIBMH-B-3581
Books	Symbiosis Institute of Business Management - Hyderabad General	Text Book	658.4033 LAU (Browse shelf(Opens below))	Available	SIBMH-B-3582
Books	Symbiosis Institute of Business Management - Hyderabad General	Text Book	658.4033 LAU (Browse shelf(Opens below))	Available	SIBMH-B-3583
Books	Symbiosis Institute of Business Management - Hyderabad General	Text Book	658.4033 LAU (Browse shelf(Opens below))	Not For Loan	SIBMH-B-3584
Books	Symbiosis Institute of International Business		LAU/THO (Browse shelf(Opens below))	Available	SIIB-B-13677
Books	Symbiosis Institute of International Business		LAU/THO (Browse shelf(Opens below))	Available	SIIB-B-13678
Books	Symbiosis Institute of International Business		LAU/THO (Browse shelf(Opens below))	Available	SIIB-B-13679
Books	Symbiosis Institute of International Business		LAU/THO (Browse shelf(Opens below))	Available	SIIB-B-13680
Books	Symbiosis Institute of International Business		LAU/THO (Browse shelf(Opens below))	Available	SIIB-B-13681

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"Many companies are unsure exactly what business analytics is and how it can be used to improve their performance. Much of the material currently in the marketplace is technical in nature. This book's focus is not on the technical aspects of business analytics but takes a business holistic approach. It provides an explanation of what business analytics is and how it should be important to people in sales, marketing, management, finance, HR, production as well as analysis and controlling. This book provides a business analytics model that focuses on the interaction of IT technology, strategy, business processes, and a broad spectrum of human competencies, organizational circumstances, and cooperation across the organization."

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