STRATEGIC MARKETING: CREATING COMPETITIVE ADVENTAGE

By:

WEST DOUGLAS, FORD JOHN & IBRAHIM ESSAM

Material type: Text

TextLanguage: English Publication details: OXFORD UNIVERSITY PRESS NEW YORK 2010Edition: 2Description: 585ISBN:

9780199556601

Subject(s):

DDC classification:

658.802 WES/FOR

Summary: THE BOOK PROVIDES THE TOOLS AND TECHNIQUES TO ASSESS THE ROLE OF MARKETING STRATEGY IN AN ORGANISATIION AND TO EVALUATE ITS IMPACT AND CONTRIBUTION.

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of International Business General Stacks		658.802 (Browse shelf(Opens below))	Available		SIIB-B-14646
Books	Symbiosis Institute of International Business Reference	Reference	658.802 WES/FOR (Browse shelf(Opens below))	Available		SIIB-B-13580

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THE BOOK PROVIDES THE TOOLS AND TECHNIQUES TO ASSESS THE ROLE OF MARKETING STRATEGY IN AN ORGANISATIION AND TO EVALUATE ITS IMPACT AND CONTRIBUTION.

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