SERVICES MARKETING
Material type: TextLanguage: English Publication details: TATA MACGRAW HILL NEW DELHI 2011Description: 763ISBN:- 9780070700994
- 658.834 2 ZEI/BIT
Item type | Current library | Call number | Status | Date due | Barcode |
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Books | Symbiosis Institute of International Business | 658.834 2 ZEI/BIT (Browse shelf(Opens below)) | Available | SIIB-B-12114 | |
Books | Symbiosis Institute of International Business | 658.834 2 ZEI/BIT (Browse shelf(Opens below)) | Available | SIIB-B-12115 | |
Books | Symbiosis Institute of International Business | 658.834 2 ZEI/BIT (Browse shelf(Opens below)) | Available | SIIB-B-12116 | |
Books | Symbiosis Institute of International Business | 658.834 2 ZEI/BIT (Browse shelf(Opens below)) | Available | SIIB-B-12117 | |
Books | Symbiosis Institute of International Business | 658.834 2 ZEI/BIT (Browse shelf(Opens below)) | Available | SIIB-B-12118 | |
Books | Symbiosis Institute of International Business | 658.834 2 ZEI/BIT (Browse shelf(Opens below)) | Available | SIIB-B-12119 | |
Books | Symbiosis Institute of International Business | 658.834 2 ZEI/BIT (Browse shelf(Opens below)) | Available | SIIB-B-12120 | |
Books | Symbiosis Institute of International Business | 658.834 2 ZEI/BIT (Browse shelf(Opens below)) | Available | SIIB-B-12121 | |
Books | Symbiosis Institute of International Business | 658.834 2 ZEI/BIT (Browse shelf(Opens below)) | Available | SIIB-B-12122 | |
Books | Symbiosis Institute of International Business | 658.834 2 ZEI/BIT (Browse shelf(Opens below)) | Available | SIIB-B-12123 | |
Books | Symbiosis Institute of International Business | 658.834 2 ZEI/BIT (Browse shelf(Opens below)) | Available | SIIB-B-12124 | |
Books | Symbiosis Institute of International Business | 658.834 2 ZEI/BIT (Browse shelf(Opens below)) | Available | SIIB-B-12125 | |
Books | Symbiosis Institute of International Business | 658.834 2 ZEI/BIT (Browse shelf(Opens below)) | Available | SIIB-B-12126 | |
Books | Symbiosis Institute of International Business | 658.834 2 ZEI/BIT (Browse shelf(Opens below)) | Available | SIIB-B-12127 | |
Books | Symbiosis Institute of International Business | 658.834 2 ZEI/BIT (Browse shelf(Opens below)) | Available | SIIB-B-12128 | |
Books | Symbiosis Institute of International Business | 658.834 2 ZEI/BIT (Browse shelf(Opens below)) | Available | SIIB-B-11238 |
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658.834 2 ZEI/BIT SERVICES MARKETING | 658.834 2 ZEI/BIT SERVICES MARKETING | 658.834 2 ZEI/BIT SERVICES MARKETING | 658.834 2 ZEI/BIT SERVICES MARKETING | 658.834 2 ZEI/BIT SERVICES MARKETING | 658.834 2 ZEI/BIT SERVICES MARKETING | 658.834 2 ZEI/BIT SERVICES MARKETING |
The book provides an analysis of the issues arising from the fields of Marketing and related service providing.
Contents ----- 1. Foundations for services marketing 2. focus on the customer 3. understanding customer requirements 4. aligning service design and standards 5. delivering and performing service 6. managing service promises etc...
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