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SERVICES MARKETING

By: Material type: TextTextLanguage: English Publication details: TATA MACGRAW HILL NEW DELHI 2011Description: 763ISBN:
  • 9780070700994
Subject(s): DDC classification:
  • 658.834 2 ZEI/BIT
Summary: The book provides an analysis of the issues arising from the fields of Marketing and related service providing. Contents ----- 1. Foundations for services marketing 2. focus on the customer 3. understanding customer requirements 4. aligning service design and standards 5. delivering and performing service 6. managing service promises etc...
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Item type Current library Call number Status Date due Barcode
Books Books Symbiosis Institute of International Business 658.834 2 ZEI/BIT (Browse shelf(Opens below)) Available SIIB-B-12114
Books Books Symbiosis Institute of International Business 658.834 2 ZEI/BIT (Browse shelf(Opens below)) Available SIIB-B-12115
Books Books Symbiosis Institute of International Business 658.834 2 ZEI/BIT (Browse shelf(Opens below)) Available SIIB-B-12116
Books Books Symbiosis Institute of International Business 658.834 2 ZEI/BIT (Browse shelf(Opens below)) Available SIIB-B-12117
Books Books Symbiosis Institute of International Business 658.834 2 ZEI/BIT (Browse shelf(Opens below)) Available SIIB-B-12118
Books Books Symbiosis Institute of International Business 658.834 2 ZEI/BIT (Browse shelf(Opens below)) Available SIIB-B-12119
Books Books Symbiosis Institute of International Business 658.834 2 ZEI/BIT (Browse shelf(Opens below)) Available SIIB-B-12120
Books Books Symbiosis Institute of International Business 658.834 2 ZEI/BIT (Browse shelf(Opens below)) Available SIIB-B-12121
Books Books Symbiosis Institute of International Business 658.834 2 ZEI/BIT (Browse shelf(Opens below)) Available SIIB-B-12122
Books Books Symbiosis Institute of International Business 658.834 2 ZEI/BIT (Browse shelf(Opens below)) Available SIIB-B-12123
Books Books Symbiosis Institute of International Business 658.834 2 ZEI/BIT (Browse shelf(Opens below)) Available SIIB-B-12124
Books Books Symbiosis Institute of International Business 658.834 2 ZEI/BIT (Browse shelf(Opens below)) Available SIIB-B-12125
Books Books Symbiosis Institute of International Business 658.834 2 ZEI/BIT (Browse shelf(Opens below)) Available SIIB-B-12126
Books Books Symbiosis Institute of International Business 658.834 2 ZEI/BIT (Browse shelf(Opens below)) Available SIIB-B-12127
Books Books Symbiosis Institute of International Business 658.834 2 ZEI/BIT (Browse shelf(Opens below)) Available SIIB-B-12128
Books Books Symbiosis Institute of International Business 658.834 2 ZEI/BIT (Browse shelf(Opens below)) Available SIIB-B-11238
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658.834 2 ZEI/BIT SERVICES MARKETING 658.834 2 ZEI/BIT SERVICES MARKETING 658.834 2 ZEI/BIT SERVICES MARKETING 658.834 2 ZEI/BIT SERVICES MARKETING 658.834 2 ZEI/BIT SERVICES MARKETING 658.834 2 ZEI/BIT SERVICES MARKETING 658.834 2 ZEI/BIT SERVICES MARKETING

The book provides an analysis of the issues arising from the fields of Marketing and related service providing.

Contents ----- 1. Foundations for services marketing 2. focus on the customer 3. understanding customer requirements 4. aligning service design and standards 5. delivering and performing service 6. managing service promises etc...

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