EMPOWERED

By:

BERNOFF JOSH

Material type: Text

TextLanguage: English Publication details: HARVARD BUSINESS PUBLICATION BOSTON 2010Description: 252ISBN:

9781422155639

Subject(s):

MANAGEMENT GENERAL-(F-57)

DDC classification:

658.403 8 BER/SCH

Summary: THIS BOOK DELIVERS INSIGHT INTO ONE OF THE MOST UNDERUSED OPPORTUNITIES FOR MAJOR MARKETERS-TAPPING THE ARMY OF EMPLOYEES AND BRAND FANS WHO PUT PERSONAL FACES ON CORPORATE GIANTS. ALSO THIS BOOK GIVES US THE TOOLS TO ALIGN OUR MARKETING STRATEGY WITH TH Contents:- 1.Heroes, 2. what Heroes do, 3. the Hero-powered business,

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of International Business	658.403 8 BER/SCH (Browse shelf(Opens below))	Available		SIIB-B-11066

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Previous	658.403 6 STR Building And Leading Teams	658.403 8 APP/AUS Creating Business Advantage In The Information Age	658.403 8 BEH INFORMATION TECHNOLOGY FOR MANAGEMENT	658.403 8 BER/SCH EMPOWERED	658.403 8 BHA REMOTE SENSING AND GIS	658.403 8 BRA/MON Advanced Cases In Mis	658.403 8 BUK/WIL The Knowledge Management Fieldbook	Next

THIS BOOK DELIVERS INSIGHT INTO ONE OF THE MOST UNDERUSED OPPORTUNITIES FOR MAJOR MARKETERS-TAPPING THE ARMY OF EMPLOYEES AND BRAND FANS WHO PUT PERSONAL FACES ON CORPORATE GIANTS. ALSO THIS BOOK GIVES US THE TOOLS TO ALIGN OUR MARKETING STRATEGY WITH TH

Contents:- 1.Heroes, 2. what Heroes do, 3. the Hero-powered business,

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