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HARVARD BUSINESS REVIEW ON CUSTOMER RELATIONSHIP MANAGEMENT

By:

HARVARD BUSINESS SCHOOL

Material type: Text

TextLanguage: English Series: HARVARD BUSINESS REVIEWPublication details: HARVARD BUSINESS SCHOOL PRESS BOSTAN 2001Description: 192Subject(s):

DDC classification:

658.812 HAR

Summary: THIS EXPLAINS HOW TO BUILD CUSTOMER LOYALTY THROUGH UNIQUE RELATIONSHIP-BUILDING STRATEGIES SUCH AS PARTNERSHIPS, BRANDING AND SUPERLATIVE CUSTOMER SERVICE.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of International Business	658.812 HAR (Browse shelf(Opens below))	Available		SIIB-B-9963

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Previous	658.812 GRE CRM at the Speed of Light :	658.812 GUR Creating Customer Value : the synergy between after sales service and maintenance	658.812 HAR Harvard Business Review on Customer Relationship Management	658.812 HAR HARVARD BUSINESS REVIEW ON CUSTOMER RELATIONSHIP MANAGEMENT	658.812 HIE/KEL Best practices :	658.812 HIL/ALE THE HANDBOOK OF CUSTOMER SATISFACTION AND LOYALTY MEASUREMENT	658.812 HIL/ALE THE HANDBOOK OF CUSTOMER SATISFACTION AND LOYALTY MEASUREMENT	Next

THIS EXPLAINS HOW TO BUILD CUSTOMER LOYALTY THROUGH UNIQUE RELATIONSHIP-BUILDING STRATEGIES SUCH AS PARTNERSHIPS, BRANDING AND SUPERLATIVE CUSTOMER SERVICE.

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