CASE STUDIES ON COMPETITIVE STRATEGY : HEAD ON Vs MANEUVER
Material type: TextLanguage: English Series: ICFAI PRESSPublication details: ICFAI PRESS HYDERABAD 2008Description: 284ISBN:- 9788131420546
- 658.401 2 RAY/MUK
Item type | Current library | Call number | Status | Date due | Barcode |
---|---|---|---|---|---|
Books | Symbiosis Institute of International Business | 658.401 2 RAY/MUK (Browse shelf(Opens below)) | Available | SIIB-B-9892 |
This book tries to project the contrasting views of two schools of thought through real life business scenario spanning different industries. The contrast between head-on competitive strategy that originates from zero sum game concepts and maneuver competitive strategy has been the focus of this book.
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