Amazon cover image
Image from Amazon.com

CASE STUDIES ON COMPETITIVE STRATEGY : HEAD ON Vs MANEUVER

By: Material type: TextTextLanguage: English Series: ICFAI PRESSPublication details: ICFAI PRESS HYDERABAD 2008Description: 284ISBN:
  • 9788131420546
Subject(s): DDC classification:
  • 658.401 2 RAY/MUK
Summary: This book tries to project the contrasting views of two schools of thought through real life business scenario spanning different industries. The contrast between head-on competitive strategy that originates from zero sum game concepts and maneuver competitive strategy has been the focus of this book.
Tags from this library: No tags from this library for this title. Log in to add tags.
Holdings
Item type Current library Call number Status Date due Barcode
Books Books Symbiosis Institute of International Business 658.401 2 RAY/MUK (Browse shelf(Opens below)) Available SIIB-B-9892

This book tries to project the contrasting views of two schools of thought through real life business scenario spanning different industries. The contrast between head-on competitive strategy that originates from zero sum game concepts and maneuver competitive strategy has been the focus of this book.

There are no comments on this title.

to post a comment.