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CASE STUDIES ON CHINA'S RETAIL INDUSTRY

By:

RAO MANEKA

Material type: Text

TextLanguage: English Series: ICFAI PRESSPublication details: ICFAI PRESS HYDERABAD 2008Description: 312Subject(s):

DDC classification:

658.87 RAO/PRA

Summary: THE BOOK PRESENTS 24 CASE STUDIES DESCRIBING THE EVOLUTION OF RETAILING IN THE CHINESE MARKET, MNCs LOCALISATION STRATEGIES IN CHINA AND MNCs CHALLENGES AND RETAIL EXPERIENCES IN CHINA.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of International Business	658.87 RAO/PRA (Browse shelf(Opens below))	Available		SIIB-B-9482

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Previous	658.87 RAM CASE STUDIES ON FASHION RETAILING	658.87 RAO CASE STUDIES ON RETAIL STORE STRATEGIES	658.87 RAO/BHA CASE STUDIES ON LEADERSHIP: BEING NUMERO UNO	658.87 RAO/PRA CASE STUDIES ON CHINA'S RETAIL INDUSTRY	658.87 RAV CASE STUDIES ON MARKETING STRATEGIES IN FOOD AND BEVERAGE INDUSTRY	658.87 RAV/NIG CASE STUDIES ON CHARISMATIC LEADERS AND THEIR INNOVATIVE STRATEGIES	658.87 RAY/MUK CASE STUDIES ON COMPETING THROUGH DISTRIBUTION	Next

THE BOOK PRESENTS 24 CASE STUDIES DESCRIBING THE EVOLUTION OF RETAILING IN THE CHINESE MARKET, MNCs LOCALISATION STRATEGIES IN CHINA AND MNCs CHALLENGES AND RETAIL EXPERIENCES IN CHINA.

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