SERVICES MARKETING TEXT AND CASES

By:

VERMA HARSH V

Material type: Text

TextLanguage: English Publication details: PEARSON EDUCATION NEW DELHI 2008Description: 470ISBN:

9788177586732

Subject(s):

SERVICES MARKETING (G-39)

DDC classification:

658.834 2 VER

Summary: THIS BOOK COVERS THE ENTIRE SPECTRUM OF SERVICES MARKETING WHEREIN THE RISE OF SERVICE ECONOMY AND IMPORTANCE OF SERVICES, AND FINALLY BETTER MANAGEMENT AND STRATEGY RESULTING IN THE DESIRED CONSEQUENCE AND BUILDING CUSTOMER RELATIONSHIPS.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Donated Books	Symbiosis Centre for Management Studies-Noida	658.834 2 VER (Browse shelf(Opens below))	Available		SCMSN-DB-0379
Books	Symbiosis Institute of International Business	658.834 2 VER (Browse shelf(Opens below))	Available		SIIB-B-9391

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THIS BOOK COVERS THE ENTIRE SPECTRUM OF SERVICES MARKETING WHEREIN THE RISE OF SERVICE ECONOMY AND IMPORTANCE OF SERVICES, AND FINALLY BETTER MANAGEMENT AND STRATEGY RESULTING IN THE DESIRED CONSEQUENCE AND BUILDING CUSTOMER RELATIONSHIPS.

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