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BUSINESS AND COMPETITIVE ANALYSIS

By: Material type: TextTextLanguage: English Publication details: PEARSON POWER NEW DELHI 2008Description: 491ISBN:
  • 9788131720028
Subject(s): DDC classification:
  • 658.406 3 FLE/BEN
Summary: THE BOOK BEGINS WITH END-TO-END GUIDANCE ON THE ANALYSIS PROCESS, INCLUDING DEGIFNING PROBLEMS, AVOIDING ANALYTICAL PITFALLS,CHOOSING TOOLS AND COMMUNICATING RESULTS. THE AUTHORS OFFER GUIDE ON 24 OF TODAY'S MOST VALUABVLE ANALYSIS MODELS. Contents:- 1.Business and Competitive Analysis: Definition, Context and Benefits, 2.Performing the Analysis Process,3. Avoiding Analysis Pitfalls, 4. Communicating Analysis Results, 5. Applying the FAROUT Method,6.Industry Analysis (The Nine Forces) 7. Competitive Positioning Analysis,
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Item type Current library Call number Status Date due Barcode
Books Books Symbiosis Institute of International Business 658.406 3 FLE/BEN (Browse shelf(Opens below)) Available SIIB-B-8969

THE BOOK BEGINS WITH END-TO-END GUIDANCE ON THE ANALYSIS PROCESS, INCLUDING DEGIFNING PROBLEMS, AVOIDING ANALYTICAL PITFALLS,CHOOSING TOOLS AND COMMUNICATING RESULTS. THE AUTHORS OFFER GUIDE ON 24 OF TODAY'S MOST VALUABVLE ANALYSIS MODELS.

Contents:- 1.Business and Competitive Analysis: Definition, Context and Benefits, 2.Performing the Analysis Process,3. Avoiding Analysis Pitfalls, 4. Communicating Analysis Results, 5. Applying the FAROUT Method,6.Industry Analysis (The Nine Forces) 7. Competitive Positioning Analysis,

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