CASE STUDIES IN MARKETING

By:

SRINIVASAN R

Material type: Text

TextLanguage: English Publication details: PRENTICE HALL PUB NEW DELHI 2008Edition: 4Description: 352ISBN:

978-81-203-3543-1

Subject(s):

MARKETING CASES (G-52)

DDC classification:

658.848 SRI

Summary: THESE CASES HIGHLIGHT THE BUSINESS ENVIORNMENT OF DIFFERENT COMPANIES WITH SPECIFIC FOCUS ON COMPETITIVENESS, PRODUCT DEVELOPMENT, MARKET STRATEGIES AND INTERNATIONAL BUSINESS.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of International Business	658.848 SRI (Browse shelf(Opens below))	Available		SIIB-B-8956

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Previous	658.848 SCH/KIT Communicating Globally	658.848 SHA CASE STUDIES IN MARKETING MANAGEMENT	658.848 SRI CASE STUDIES IN MARKETING	658.848 SRI CASE STUDIES IN MARKETING	658.848 TER/SAR International Marketing	658.848 TER/SAR INTERNATIONAL MARKETING	658.848 TER/SAR International Marketing	Next

THESE CASES HIGHLIGHT THE BUSINESS ENVIORNMENT OF DIFFERENT COMPANIES WITH SPECIFIC FOCUS ON COMPETITIVENESS, PRODUCT DEVELOPMENT, MARKET STRATEGIES AND INTERNATIONAL BUSINESS.

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