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WE ARE LIKE THAT ONLY

By:

BIJAPURKAR RAMA

Material type: Text

TextLanguage: English Publication details: PENGUIN BOOKS INDIA NEW DELHI 2007Description: 281Subject(s):

MANAGEMENT GENERAL -(F-54)

DDC classification:

658.834 3 BIJ

Summary: we are like that only understanding the logic of Consumer India. Contents:- 1. made for India, 2.the mixed messages from Consumer India, 3. why bother with consumer India?, 4.Understanding Consumer India's demand structure, 5.just how much Purchasing power does Consumer India actually have?, 6. schizophrenic India, 7. demographic, psychographic and social determinants of consumption.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of International Business	658.834 3 BIJ (Browse shelf(Opens below))	Available		SIIB-B-8487

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Previous	658.834 2 ZEI/BIT Services Marketing Integrating Customer Focus Across The Firm	658.834 2 ZEI/BIT Services Marketing Integrating Customer Focus Across The Firm	658.834 3 Marketing And Branding The Indian Scenario	658.834 3 BIJ WE ARE LIKE THAT ONLY	658.834 3 BIJ WE ARE LIKE THAT ONLY	658.834 3 GOL ECOLOGICAL INTELLIGENCE	658.834 3 KIN/KIN 21St Century Positioning : Proven Selling Precepts	Next

we are like that only understanding the logic of Consumer India.

Contents:- 1. made for India, 2.the mixed messages from Consumer India, 3. why bother with consumer India?, 4.Understanding Consumer India's demand structure, 5.just how much Purchasing power does Consumer India actually have?, 6. schizophrenic India, 7. demographic, psychographic and social determinants of consumption.

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