CONSUMER BEHAVIOR

By: Material type: TextTextLanguage: English Publication details: PRENTICE HALL PUB 2007Edition: 9Description: xviii+561Subject(s): DDC classification:
  • 658.834 SCH/KAN
Summary: It covers critical consumer behaviour concepts , lays emphasis on marketing strategy using theoretical and applications-oriented approach. It covers many real world examples which demonstrate how consumer behavioural concepts are used by marketing practit
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Item type Current library Call number Status Date due Barcode
Books Books Symbiosis Institute of International Business 658.834 2 SCH/KAN (Browse shelf(Opens below)) Available SIIB-B-9028
Books Books Symbiosis Institute of International Business 658.834 SCH/KAN (Browse shelf(Opens below)) Available SIIB-B-8486
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658.834 2 SCH/KAN Consumer behavior 658.834 2 SCH/KAN Consumer behavior 658.834 2 SCH/KAN CONSUMER BEHAVIOR 658.834 2 SCH/KAN CONSUMER BEHAVIOR 658.834 2 SCH/KAN CONSUMER BEHAVIOR 658.834 2 SCH/KAN CONSUMER BEHAVIOR 658.834 2 SCH/KAN CONSUMER BEHAVIOR

It covers critical consumer behaviour concepts , lays emphasis on marketing strategy using theoretical and applications-oriented approach. It covers many real world examples which demonstrate how consumer behavioural concepts are used by marketing practit

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