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CONSUMER BEHAVIOR

By:

SCHIFFMAN LEON G

Material type: Text

TextLanguage: English Publication details: PRENTICE HALL PUB 2007Edition: 9Description: xviii+561Subject(s):

DDC classification:

658.834 SCH/KAN

Summary: It covers critical consumer behaviour concepts , lays emphasis on marketing strategy using theoretical and applications-oriented approach. It covers many real world examples which demonstrate how consumer behavioural concepts are used by marketing practit

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of International Business	658.834 2 SCH/KAN (Browse shelf(Opens below))	Available		SIIB-B-9028
Books	Symbiosis Institute of International Business	658.834 SCH/KAN (Browse shelf(Opens below))	Available		SIIB-B-8486

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Previous	658.834 MAJ CONSUMER BEHAVIOR : INSIGHTS FROM INDIAN MARKET	658.834 NAI CONSUMER BEHAVIOR IN INDIAN PERSPECTIVE	658.834 RAJ/XAR Consumer Behavior	658.834 SCH/KAN CONSUMER BEHAVIOR	658.834 SOL Consumer Behavior: Buying, Having and Being	658.834 SRI/KHA Consumer behavior : an Indian context	658.834 SRI/KHA Consumer behavior : an Indian context	Next

It covers critical consumer behaviour concepts , lays emphasis on marketing strategy using theoretical and applications-oriented approach. It covers many real world examples which demonstrate how consumer behavioural concepts are used by marketing practit

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