INTERNATIONAL MARKETING : ANALYSIS AND STRATEGY

By:

ONKVISIT SAK , SHAW JOHN J

Material type: Text

TextLanguage: English Publication details: PEARSON EDUCATION ( SINGAPORE)PTE. LTD. NEW DELHI 2004Description: 750ISBN:

9780415772624

Subject(s):

INTERNATIONAL MARKETING MANAGEMENT (G-25)

DDC classification:

IMM ONK/SHA

Summary: The book includes chapters on trade distortions and marketing barriers, political and legal environments, culture, consumer behavior, marketing research, product and distribution strategies, etc........

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of International Business General Stacks	IMM ONK/SHA (Browse shelf(Opens below))	Available		SIIB-B-6468

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The book includes chapters on trade distortions and marketing barriers, political and legal environments, culture, consumer behavior, marketing research, product and distribution strategies, etc........

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