CASES IN MARKETING MANAGEMENT

By:

BHASIN M L

Material type: Text

TextLanguage: English Publication details: ANMOL PUB NEW DELHI 1998Description: 311ISBN:

81-7488-921-3

Subject(s):

CASES MM , MARKETING, MANAGEMENT (G-04)

DDC classification:

658.848 BHA

Summary: THIS BOOK CONTAINS 51 CASES IN MARKETING WITH INDIAN BACKGROUND. THE CASES SHOW THE MARKETING SITUATIONS WHICH ARE REAL LIFE, CONTEXTUALLY RICH, AND ANALYTICALLY CHALLENGING.

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Holdings
Item type	Current library	Call number	Status	Date due	Barcode
Books	Symbiosis Institute of International Business	658.848 BHA (Browse shelf(Opens below))	Available		SIIB-B-3067

THIS BOOK CONTAINS 51 CASES IN MARKETING WITH INDIAN BACKGROUND. THE CASES SHOW THE MARKETING SITUATIONS WHICH ARE REAL LIFE, CONTEXTUALLY RICH, AND ANALYTICALLY CHALLENGING.

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