"Consumer behavior: buying, having and being"
Material type:
TextPublication details: New Delhi PHI Learning Private Limited 2009Edition: 8thDescription: "xxv, 694"ISBN: - 9.78812E+12
- 658.834 SOL/CON 7582
| Item type | Current library | Call number | Status | Date due | Barcode |
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Symbiosis Centre for Management Studies, Vimannagar | 658.834 SOL/CON 7582 (Browse shelf(Opens below)) | Checked out | 27/11/2024 | SCMSUGV-B-7582 |
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| 658.834 EDW/CRE 7637 Creating passion brands: getting to the heart of branding | 658.834 KAP/NEW 7643 New strategic brand management: creating and sustaining brand equity long term | 658.834 KAP/STR 7639 Strategic brand management: creating and sustaining brand equity long term | 658.834 SOL/CON 7582 "Consumer behavior: buying, having and being" | 658.834/SPO Digital analytics for marketing / | 658.834/SPO Digital analytics for marketing / | 658.834 STO/CON 7638 Consumer insight: how to use data and market research to get closer to your customer |
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