Brand failures
Material type:
TextPublication details: New Delhi Kogan Page India 2003Description: "xii, 260"ISBN: - 9.78075E+12
- 658.827 HAI/BRA 7716
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Symbiosis Centre for Management Studies, Vimannagar | 658.827 HAI/BRA 7716 (Browse shelf(Opens below)) | Available | SCMSUGV-B-7716 |
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| 658.827 GUP Brand Wars: | 658.827 GUP/BRA 1010 Brand Management ; Text & Cases | 658.827 HAI/BRA 5333 Brand positioning : strategies for competitive advantage | 658.827 HAI/BRA 7716 Brand failures | 658.827 ICF Case Studies in Brand Management - Vol I | 658.827 ICF Case Studies in Brand Management - Vol I | 658.827 JON/WHA 528 Whats in a Name ? Advertising and the Concepts of Brands |
Systems Sales
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