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Services Marketing : Integrating customer focus across the firm

By: Material type: TextTextSeries: ; 0Publication details: Pandit Ajay 2012Edition: 5Description: 763ISBN:
  • 9780070700994
Subject(s): DDC classification:
  • 658.8 ZEI/BIT/GRE
Summary: Services Marketing : Integrating Customer Focus Across The Firm zeithaml Valarie A.,Bitner Mary Jo,Gremler Dwayne D.,Pandit Ajay mcgraw Hill Education 9780070700994 marketing
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Services Marketing : Integrating Customer Focus Across The Firm zeithaml Valarie A.,Bitner Mary Jo,Gremler Dwayne D.,Pandit Ajay mcgraw Hill Education 9780070700994 marketing

English

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