Mass Affluence : seven new rules of marketing to todays consumer

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Material type: Text

TextPublication details: Harvard Business School Press 2004 BostonDescription: xvii, 269 pISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Date due	Barcode
Books	Symbiosis Centre for Management and Human Resource Development	Reference	658.8 NUN (Browse shelf(Opens below))	Available		SCMHRD-B-23144
Books	Symbiosis School of Media & Communication, Bengaluru		658.8 NUN/JOH (Browse shelf(Opens below))	Available		SSMCB-B-990

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Previous	658.8 MUR The Marketing Gurs	658.8 MUR Marketing Mantras	658.8 NEE Marketing in India : text and cases	658.8 NUN/JOH Mass Affluence :	658.8 PAR Strategic Marketing Management : A Means-End Approach	658.8 PER Basic Marketing : A Global Managerial Apporach	658.8 PER Basic Marketing : A Global Managerial Apporach	Next

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