Advertising And Sales Promotion Text And Cases (Record no. 98261)

MARC details
000 -LEADER
fixed length control field 00676nam a2200217Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220105144944.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 131007s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788189547424
040 ## - CATALOGING SOURCE
Transcribing agency SIIB
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.111 MIT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Mittal Arun
245 ## - TITLE STATEMENT
Title Advertising And Sales Promotion Text And Cases
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Wisdom Pub
Place of publication, distribution, etc New Delhi
Date of publication, distribution, etc 2008
300 ## - PHYSICAL DESCRIPTION
Extent 536
365 ## - TRADE PRICE
Price type code Rs
520 ## - SUMMARY, ETC.
Summary, etc The Content Of Present Book Includes Advertising Historical Perspective, Advertising And Sales Promotion In Present Context And Innovative Aspects Of Advertising.
546 ## - LANGUAGE NOTE
Language note English
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Advertising (G-8)
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Symbiosis Institute of International Business Symbiosis Institute of International Business 30/07/2008 STAR BOOKS HOUSE 232.00   659.111 MIT SIIB-B-8861 20/12/2013 20/12/2013 Books