Advertising And Sales Promotion Text And Cases (Record no. 98261)
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000 -LEADER | |
---|---|
fixed length control field | 00676nam a2200217Ia 4500 |
003 - CONTROL NUMBER IDENTIFIER | |
control field | OSt |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20220105144944.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 131007s9999 xx 000 0 und d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 9788189547424 |
040 ## - CATALOGING SOURCE | |
Transcribing agency | SIIB |
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 659.111 MIT |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Mittal Arun |
245 ## - TITLE STATEMENT | |
Title | Advertising And Sales Promotion Text And Cases |
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
Name of publisher, distributor, etc | Wisdom Pub |
Place of publication, distribution, etc | New Delhi |
Date of publication, distribution, etc | 2008 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | 536 |
365 ## - TRADE PRICE | |
Price type code | Rs |
520 ## - SUMMARY, ETC. | |
Summary, etc | The Content Of Present Book Includes Advertising Historical Perspective, Advertising And Sales Promotion In Present Context And Innovative Aspects Of Advertising. |
546 ## - LANGUAGE NOTE | |
Language note | English |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name as entry element | Marketing Advertising (G-8) |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Books |
Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Symbiosis Institute of International Business | Symbiosis Institute of International Business | 30/07/2008 | STAR BOOKS HOUSE | 232.00 | 659.111 MIT | SIIB-B-8861 | 20/12/2013 | 20/12/2013 | Books |