Marketing Excellence (Record no. 98164)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00688nam a2200217Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20141110110735.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 131007s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 8126514175 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | SIIB |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 BUR/ZEA |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Burkitt Hugh |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Excellence |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Wiley India |
| Place of publication, distribution, etc | New Delhi |
| Date of publication, distribution, etc | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | Xiii+359 |
| 365 ## - TRADE PRICE | |
| Price type code | Rs |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | In This Book Winning Companies Reveal The Secrets Of Their Success. From Ketchup To Cosmetics, The Book Offers Today�S Most Revealing Readable And Above All Relevant Lessons In Marketing Excellence. |
| 546 ## - LANGUAGE NOTE | |
| Language note | English |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Brand (G-11) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Shelving location |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Symbiosis Institute of International Business | Symbiosis Institute of International Business | 24/12/2007 | TECHNICAL BOOKS | 280.00 | 658.827 BUR/ZEA | SIIB-B-8566 | 20/12/2013 | 20/12/2013 | Books | ||||||
| Symbiosis Institute of Management Studies | Symbiosis Institute of Management Studies | 25/09/2008 | 350.00 | 658.8 Bur | SIMS-B-14835 | 21/11/2015 | 23/01/2015 | Books | SIMS-8/1.2 |
