Case Studies In Marketing Communication (Record no. 98158)

MARC details
000 -LEADER
fixed length control field 00710nam a2200217Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20190422144406.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 131007s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 8131410269
040 ## - CATALOGING SOURCE
Transcribing agency SIIB
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802 RAM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Meenakshisundaram Ramalingam
245 ## - TITLE STATEMENT
Title Case Studies In Marketing Communication
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Icfai Press
Place of publication, distribution, etc Hyderabad
Date of publication, distribution, etc 2006
300 ## - PHYSICAL DESCRIPTION
Extent 307
365 ## - TRADE PRICE
Price type code Rs
520 ## - SUMMARY, ETC.
Summary, etc This Book Deals With 36 Case Studies And Caselets Dealing With Different Aspects Of Marketing Communications. These Include Mainly Vip Industries, Horlicks, Onida, Marlboro, Sbi Life Etc.
546 ## - LANGUAGE NOTE
Language note English
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Advertising (G-8)
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type Source of classification or shelving scheme Date checked out Source of acquisition Collection code Total Renewals
        Symbiosis Center for Media & Communication, Vimannagar Symbiosis Center for Media & Communication, Vimannagar   23/04/2013 2500.00   658.8 SCMC-B-4222 30/10/2015 30/10/2015 Books     IBS Center for Management Research    
        Symbiosis Center for Media & Communication, Vimannagar Symbiosis Center for Media & Communication, Vimannagar   20/09/2028 0.00 2 658.821 SCMC-B-4620 03/07/2023 30/10/2015 Books Dewey Decimal Classification 29/06/2023 IBS Hyderabad   1
        Symbiosis Centre for Information Technology Symbiosis Centre for Information Technology ISSUABLE    600.00   658.8 SCIT-B-6163 05/11/2013 05/11/2013 Books          
        Symbiosis Centre for Management Studies, Vimannagar Symbiosis Centre for Management Studies, Vimannagar   09/01/2007 750.00   658.802 ICF/CAS 3692 SCMSUGV-B-3692 20/11/2013 20/11/2013 Books Dewey Decimal Classification        
        Symbiosis Centre for Management Studies, Vimannagar Symbiosis Centre for Management Studies, Vimannagar Book Cart 03/02/2010 750.00 1 658.802 RAM/CAS 8300 SCMSUGV-B-8300 26/11/2015 20/11/2013 Books Dewey Decimal Classification 05/10/2015      
        Symbiosis Centre for Management Studies, Vimannagar Symbiosis Centre for Management Studies, Vimannagar   03/02/2010 750.00   658.802 GEO/CAS 8302 SCMSUGV-B-8302 20/11/2013 20/11/2013 Books Dewey Decimal Classification        
        Symbiosis Centre for Management and Human Resource Development Symbiosis Centre for Management and Human Resource Development   05/12/2006 675.00   658.812 ICF SCMHRD-CASE-77 25/02/2014 25/02/2014 Case Studies     ICFAI    
        Symbiosis Institute of International Business Symbiosis Institute of International Business   14/12/2007 675.00   658.802 RAM SIIB-B-8552 20/12/2013 20/12/2013 Books     ICFAI PRESS    
      Not For Loan Symbiosis Institute of Management Studies Symbiosis Institute of Management Studies SIMS-1/4.3 28/04/2012 750.00 2 659.1 072 2 ICF SIMS-B-013885 29/11/2018 23/01/2015 Books   19/11/2018   Reference