Marketing Strategy (Record no. 98071)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00715nam a2200229Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220316104537.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 131007s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131501986 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | SIIB |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 FER/HAR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ferrell O C , Hartline Michael D |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing Strategy |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Thomson Learning |
| Place of publication, distribution, etc | Singapore |
| Date of publication, distribution, etc | 2007 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 627 |
| 365 ## - TRADE PRICE | |
| Price type code | Rs |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | This Book Presents Marketing Strategy From A Perspective That Guides Strategic Marketing Management In The Social,Economic And Technological Arenas In Which Businesses Function Today. |
| 546 ## - LANGUAGE NOTE | |
| Language note | English |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing General (G-42) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Symbiosis Institute of International Business | Symbiosis Institute of International Business | 04/08/2007 | VARMA BOOKS DISTRIBUTORS | 361.25 | 658.802 FER/HAR | SIIB-B-8298 | 20/12/2013 | 20/12/2013 | Books |
