The Business Of Brands (Record no. 97387)

MARC details
000 -LEADER
fixed length control field 00550nam a2200205Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20211202113113.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 131007s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780470862599
040 ## - CATALOGING SOURCE
Transcribing agency SIIB
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 MIL/MUI
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Miller Jon
245 ## - TITLE STATEMENT
Title The Business Of Brands
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc John Wiley & Sons
Place of publication, distribution, etc Singapore
Date of publication, distribution, etc 2004
300 ## - PHYSICAL DESCRIPTION
Extent 270
520 ## - SUMMARY, ETC.
Summary, etc Sources Of Business Value,Strategic Brand Planning,Measurement & Valuation
546 ## - LANGUAGE NOTE
Language note English
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Marketing Brand (G-10)
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
        Symbiosis Institute of International Business Symbiosis Institute of International Business 28/01/2005 POPULAR BOOKS HOUSE 1486.00   658.827 MIL/MUI SIIB-B-7042 20/12/2013 20/12/2013 Books