Positioning The Battle For Your Mind (Record no. 96887)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00540nam a2200205Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220121154153.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 131007s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070495098 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | SIIB |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.834 3 RIE/TRO |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ries Ai , Trout Jack |
| 245 ## - TITLE STATEMENT | |
| Title | Positioning The Battle For Your Mind |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Tata Macgraw Hill |
| Place of publication, distribution, etc | New Delhi |
| Date of publication, distribution, etc | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 246 |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Branding,Advertising,Positioning |
| 546 ## - LANGUAGE NOTE | |
| Language note | English |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Positioning (G-27) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date checked out | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Symbiosis Institute of International Business | Symbiosis Institute of International Business | Book Cart | 08/06/2004 | MANNEYS BOOKS | 175.00 | 1 | 658.834 3 RIE/TRO | SIIB-B-6222 | 23/07/2022 | 07/07/2022 | 20/12/2013 | Books | ||||
| Dewey Decimal Classification | Symbiosis Institute of International Business | Symbiosis Institute of International Business | 08/06/2004 | MANNEYS BOOKS | 175.00 | 2 | 658.834 3 RIE/TRO | SIIB-B-6223 | 02/01/2024 | 12/12/2023 | 20/12/2013 | Books |
