Brand Portfolio Strategy (Record no. 96857)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00388nam a2200157Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 131007s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780743249386 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Cutter | AAK |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Aaker David A |
| 245 ## - TITLE STATEMENT | |
| Title | Brand Portfolio Strategy |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | The Free Press |
| Place of publication, distribution, etc | New York |
| Date of publication, distribution, etc | 2004 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 348 p |
| 546 ## - LANGUAGE NOTE | |
| Language note | English |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Brand |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Koha item type | Collection code | Shelving location |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Symbiosis Centre for Management and Human Resource Development | Symbiosis Centre for Management and Human Resource Development | 16/08/2004 | 875.00 | 658.827 AAK | SCMHRD-B-13206 | 11/04/2018 | Books | Text Book | ||||||
| Dewey Decimal Classification | Symbiosis Institute of International Business | Symbiosis Institute of International Business | 05/06/2004 | WORD BOOKSHOP | 855.00 | 658.827 AAK | SIIB-B-6173 | 20/12/2013 | Books | ||||||
| Symbiosis Institute of International Business | Symbiosis Institute of International Business | 15/06/2004 | TECHNICAL BOOKS | 835.00 | 658.827 AAK | SIIB-B-6251 | 27/12/2018 | Books | |||||||
| Dewey Decimal Classification | Symbiosis Institute of International Business | Symbiosis Institute of International Business | 08/12/2004 | CROSSWORD | 865.00 | 658.827 AAK | SIIB-B-6817 | 20/12/2013 | Books | Reference | Reference | ||||
| Symbiosis Institute of International Business | Symbiosis Institute of International Business | 29/01/2005 | POPULAR BOOKS HOUSE | 829.00 | 658.827 AAK | SIIB-B-7110 | 20/12/2013 | Books |
