Building Global Biobrands : (Record no. 96856)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00505nam a2200181Ia 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 131007s9999 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780743222440 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 660.606 |
| Cutter | SIM |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Simon, Francoise |
| 245 ## - TITLE STATEMENT | |
| Title | Building Global Biobrands : |
| Remainder of title | taking biotechnology to market |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | The Free Press |
| Place of publication, distribution, etc | New York |
| Date of publication, distribution, etc | 2003 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 336 p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Brand |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Biotechnology |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Date last seen | Koha item type | Collection code |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Symbiosis Centre for Management and Human Resource Development | Symbiosis Centre for Management and Human Resource Development | 30/08/2003 | 1169.00 | 660.606 SIM | SCMHRD-B-11532 | 25/02/2014 | Books | Text Book | |||||
| Dewey Decimal Classification | Symbiosis Institute of International Business | Symbiosis Institute of International Business | 05/06/2004 | WORD BOOKSHOP | 1138.00 | 660.60688 SIM/KOT | SIIB-B-6172 | 20/12/2013 | Books |
