Before The Brand (Record no. 96730)
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                            | 000 -LEADER | |
|---|---|
| fixed length control field | 00530nam a2200205Ia 4500 | 
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt | 
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20141110104955.0 | 
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 131007s9999 xx 000 0 und d | 
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 007058446X | 
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | SIIB | 
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 PER | 
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Perry Alycia | 
| 245 ## - TITLE STATEMENT | |
| Title | Before The Brand | 
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Tata Macgraw Hill | 
| Place of publication, distribution, etc | New Delhi | 
| Date of publication, distribution, etc | 2003 | 
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 228 | 
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | Ingredient Branding,Technology Branding & Other Interesting Formulas | 
| 546 ## - LANGUAGE NOTE | |
| Language note | English | 
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing Brand (G-11) | 
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification | 
| Withdrawn status | Lost status | Damaged status | Not for loan | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | 
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Symbiosis Institute of International Business | Symbiosis Institute of International Business | 16/01/2004 | TECHNICAL BOOKS | 195.00 | 658.827 PER | SIIB-B-5957 | 20/12/2013 | 20/12/2013 | Books | 
