Qualitative research methods in public relations and marketing communications (Record no. 96608)

MARC details
000 -LEADER
fixed length control field 00427nam a2200145Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 131007s9999 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780415222747
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.2 072
Cutter DAY/HOL
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Daymon Christine
245 ## - TITLE STATEMENT
Title Qualitative research methods in public relations and marketing communications
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Name of publisher, distributor, etc Routledge Pub
Place of publication, distribution, etc London
Date of publication, distribution, etc 2003
300 ## - PHYSICAL DESCRIPTION
Extent 293 p
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Research Methodology
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Item type Books
Holdings
Withdrawn status Lost status Damaged status Not for loan Home library Current library Date acquired Source of acquisition Cost, normal purchase price Full call number Barcode Date last seen Koha item type Source of classification or shelving scheme Collection code
        Symbiosis Centre for Management and Human Resource Development Symbiosis Centre for Management and Human Resource Development 01/09/2003   395.00 658.83 DAY/HOL SCMHRD-B-11512 25/02/2014 Books Dewey Decimal Classification Text Book
        Symbiosis Institute of International Business Symbiosis Institute of International Business 25/08/2003 VARMA BOOKS DISTRIBUTORS 395.00 659.2 072 DAY/HOL SIIB-B-5722 20/12/2013 Books    
        Symbiosis Institute of International Business Symbiosis Institute of International Business 02/11/2004 UNIVERSAL BOOK HOUSE 395.00 659.2 072 DAY/HOL SIIB-B-6728 20/12/2013 Books